WNBA Finals Continue to Deliver Double-Digit Increases on ESPN2
By WNBA on Wednesday, October 07, 2009 @ 1:04 am
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ESPN2's coverage of the 2009 WNBA Finals continues to deliver double digit growth through the best-of-five series. Through Game 3, ESPN2's telecasts are averaging 476,000 viewers (P2+), an increase of 51 percent when compared to last year's 316,000 viewers. In addition, the corresponding household impressions are up 50 percent (386,000 vs. 258,000) and the 0.4 rating is an increase of 33 percent over last year's 0.3 rating.
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ESPN2's exclusive coverage of the WNBA Finals presented by adidas will continue with Game 4 on Wednesday, Oct. 7, from Indianapolis at 7:30 p.m. The Indiana Fever lead the series over the Phoenix Mercury 2-1. Terry Gannon will call the remainder of the Finals with analyst Carolyn Peck and reporters Heather Cox and Rebecca Lobo. Prior to each tip, ESPN2 will televise WNBA Shootaround, a pre-game show with host Pam Ward and analyst Nancy Lieberman. The Finals are also available in high definition on ESPN2 HD and on ESPN360.com, ESPN's signature broadband service.